Sunday, April 29th, 2012 at
9:45 am
Article by ABSEM Limited
When it comes to Pay-Per-Click Marketing there are several things that you need to consider when you are thinking about leasing traffic. One important aspect is that of the cost of clicks going up. That is the reason, when doing Pay-Per-Click Marketing, you must consider leasing your traffic as a way to cut your costs in the long run. Many people are not aware of this as a way to aid in Pay-Per-Click Marketing and will overlook this basic, yet effective, method.
Pay-Per-click marketing is an effective way to get traffic to your site as you will have a way for visitors to find you; all you need after that is a method in place for them to convert once they are on your landing page. There are several aspects of Pay-Per-Click Marketing and one very important aspect is traffic. You can really aid your efforts by leasing visitors to your site; your marketing accounts can help in this through the use of keywords.
Read the rest of this entry
Monday, January 30th, 2012 at
9:43 am
Article by Chris Walker
Many people do anything and everything to get traffic to their website. But what are actually the best ways to get traffic to your website? Well, I decided to narrow it down to two strategies: SEO and PPC. People tend to use one or the other, but throughout this article I want to discuss the benefits of both and why you should use both methods to your advantage.
Lets kick things off with SEO…
Read the rest of this entry
Saturday, December 31st, 2011 at
9:42 am
Article by nancy carnell
Advertising your services or products on the web is both extremely effective and very aggressive. There are several methods to go about attracting traffic for your website; Pay-Per-Click is 1 of the possibilities you may select from, along with developing an Search engine optimization, or search engine optimization campaign.
Both pay-per-click and Search engine optimization are targeted to get your internet site placed as shut to your best of search engine outcomes as possible. 1 in the variations is that it takes minutes to put in place a pay-per-click marketing campaign versus months for a great Seo marketing campaign.
Read the rest of this entry
Tuesday, October 11th, 2011 at
9:52 am
Article by Eric Graham
The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers. His question was…”Eric, how on earth can my competitors afford to bid over per click for the number one position on the top keywords for my niche?! I can’t make a profit on those keywords at just .00 per click!”His concern is a common one among businesses that use pay-per-click advertising to generate traffic. It seems that the top positions in most competitive markets are reserved for businesses with more money than sense. I explained to him that short term his best strategy is to just cast a broader net with his keywords by expanding his keyword list to include thousands of less competitive, yet still targeted phrases, by using tools like WordTracker or Ad Word Analyzer.However, to remain competitive long term he needs to address the real reason that his competition can afford to bid per click and still make a profit…There are only 4 reasons that another business can bid higher than you on pay-per-click ads.They have very deep pockets and very dumb marketing managers. You usually find this in businesses that are used to blowing their offline marketing budget on unaccountable “image advertising”. While there are a few like this in every market, these are not the ones you need to be concerned with. The dangerous competitors are the next two… They earn more profit from each sale than you. If you are making a profit selling an ebook, yet your competition is earning a 0 profit selling a set of DVDs and a printed manual, then (all else being equal) your competition should be able to afford to bid 10 times what you can per click. For example:Site “A” is making a profit of per sale and converts 1 out of every 100 visitors.This site can afford to bid only .10 per click to just break even.Site “B” is making a profit of 0 per sale. If they also convert 1 out of 100 visitors, then this site can afford to bid .00 per click to break even. (Better yet, they can bid .50 per click and earn a 100% return on investment!)They are making their real money on the “back end”. It is not uncommon for savvy marketers to sell a lower ticket item up front, and only break even or sometimes even take a loss, when they know that they can then upsell a good percentage of those customers on a higher ticket item later. Using pay-per-click advertising as a lead generation or list building method for future follow up is actually one of the most effective uses for this method of marketing. They convert more of their traffic into buyers than you do. Even if you are both selling the exact same item at the exact same price, if your competition converts 5% of their traffic into sales and you only convert 1%… Well, it’s no wonder that they can afford a bid on “blue widget” when you are loosing money bidding .25. You can get a pretty good idea who has the best converting website in any given market by watching the Google Adwords listings in that particular keyword niche for a few weeks. Unless they are one of those “more dollars than brains” marketers, the sites that constantly stay near the top long term are the ones that are generating the highest value per visitor. The only way to compete long term on the super expensive keywords is to maintain a continuous focus on improving both conversion rates and average profit per sale.
About the Author
Read the rest of this entry
Friday, September 23rd, 2011 at
9:44 am
Article by Grady Smith
Pay per click search engines are a way to get hundreds oftargeted hits to your site quick. But in our hurry to bringhordes of visitors ready to spend their money we sometimesoverlook what we’re trying to accomplish.We need to maximize our click throughs, and pay less foreach visit. So, following is my checklist of five sure-fireways to get more bang for your pay per click buck.1) Avoid FREE!Usually when I’m producing classified ads I’ll use the wordFREE. It’s a powerful way to get people to your salesletter.But if you’re using pay-per-click, your objective isn’tmassive traffic. You want buyers, not freebie hunters. Don’tgive them a reason to visit you other than your product.Even let them know that they’ll be spending some money whenthey land on your site so you separate the buyers frombrowsers.2) Give Them Your Offer!Tell the reader in your search listing what you’re offering.An ebook? A toolkit? Tell them in the body of your listingso they know what they’re clicking through to get. Don’twaste click throughs by stating that your product is theanswer for everyone.3) Use A PPC Manager!Pay per click managers show you when there’s a gap betweenyour bid and the next bid.For instance, you might bid.67 for a number 2 spot, whilethe number 3 spot is only bidding.63. You’re bidding.03more than you need to, and you’re wasting money on eachclick.A few cents might now seem like much, but 1,000 clickthroughs means you’ve wasted .00.A manager will automatically notify you of these changes,and let you adjust your bid and save hundreds. A good oneto check out is: http://www.managebid.com4) Target Your Audience!Use only keywords that address exactly what you’re drivingtraffic to. Nothing waste money quicker than driving trafficto a site that has nothing of interest for those visiting.Keep your search terms tightly focused around your offer.5) Explore Other Keywords!If you can’t afford to pay .00 per click for a listingunder “home business”, start searching for other moreobscure keywords.For instance, if you’re offering a home business sellingcandy, use creative keyword bids like “candy business” and”make money with candy.”Try to target your audience directly, and bid on keywordsthat address the niche market.
About the Author
Read the rest of this entry
Thursday, September 8th, 2011 at
9:43 am
Article by Paul Rakovich
There are two paths that you can take when it comes to managing your pay-per-click advertising campaign online. You can learn it yourself and make Google’s stock rise higher while you figure out the learning curve, then spend a lot of time keeping it running smoothly. Or, you can hire a professional pay-per-click firm to handle it for you.I did both.See, I know the position you’re in right now. I’ve been there. I’ve hired and fired 2 pay-per-click management companies. I was forced to learn on my own and spend tens of thousands of dollars. My Experiences with Outsourcing My Pay-Per-Click NeedsThe first pay-per-click management company that I hired kept raising my budget and jacking up my costs-per-click. Yet, I wasn’t getting any conversions!So I decided to fire that PPC firm and manage my own pay-per-click campaigns. I studied under the top gurus like Perry Marshall. I bought all the ebooks and coaching programs. And, I spent more than ,000.00 figuring everything out on my own until I grew a no name business into k per month in sales all from pay-per-click advertising.But, I worked day and night on my pay-per-click campaigns. I spent a ton of time, money and effort on it. I couldn’t handle it anymore so I hired another pay-per-click firm to take over the accounts again. They did a nice job and are still around today, but I saw some holes in their approach. Now, I don’t want you to make the same mistakes I did. I want to help you choose a pay-per-click management company that’s actually going to help you turn clicks into clients. Here are 7 Questions You Need to Ask Before You Hire a Pay-Per-Click Management Company:1. This is going to piss people off: How many accounts does an account manager handle? Just because you have a “dedicated” account manager doesn’t mean he/she isn’t dedicated to 50 other accounts. This is not uncommon in some of the larger pay-per-click firms out there. If they work 40 hours per week that’s less than 1 hour/week they are spending on your account, provided they do nothing but work on accounts every minute of the day.2. Can I peek in and have access to my Google & Yahoo accounts? There’s a new breed of PPC management that keeps everything secret. They are basically buying a click for .00 then charging you an undisclosed markup on the click. That’s why their setup & management fees are low. They’re making money on marking up your clicks.3. What constitutes an improvement? You need to put in your order with the pay-per-click firm just like you would order a steak medium rare with a side of truffle fries to a waiter. Don’t be afraid to ask for help and don’t be afraid to speak up. For example: I want to increase sales while keeping my cost-per-sale under . 4. Do you track phone calls? If you are doing any part of the business offline then your pay-per-click management company should offer a way to track where your calls are coming from. Tracking calls back to specific keywords helps eliminate waste and will reveal high response terms you’ll want to dominate.5. What are your prices? Now, don’t be cheap. There is no such thing as a Mercedes Benz for Honda prices. I’ll admit some people don’t need the Mercedes, but if you are spending ,000/month or more, chances are you at least need a certified, pre-owned BMW. 6. What is your experience? I’m all for giving the new guy a try. I was the new guy at one point. Nothing, I repeat nothing can replace experience. Experience comes from long hours of hard work. There are no magic formulas. Good solid basics and some creativity will always win in the end. 7. Will you involve me in the project? No one knows your business as well as you. Get specific on how often you’ll meet to review the results and plan next steps. A good pay-per-click firm will welcome your input. It is invaluable.Now, it’s up to you. But, if you fail to ask the above questions, then you’re risking hiring and firing new pay-per-click management companies when things go south or spending tens of thousands of dollars learning how to do it yourself like I did. Learn from my pay-per-click outsourcing experiences.
About the Author
Read the rest of this entry
Tuesday, July 19th, 2011 at
9:43 am
Article by bill vowells
Lookup engine optimization can take a prolonged time to indicate results. The Google sandbox alone can delay optimization success by six to eight weeks. So, what are you able to do to get visitors though you wait? Pay-per-click ["PPC"[[]|]|[]|] campaigns fill the time gap. This write-up discusses the fundamentals of Pay-per-click promoting.
What Is a Pay per click?
Read the rest of this entry
