Article by Harvey McEwan

Pay Per Click (PPC) campaigns use an auction based system that advertisers bid on the highest Cost Per Click (CPC), they are willing to pay for that will show their ad for each keyword.

When carrying out each and every campaign it’s important that each and every keyword chosen is relevant. As any ads that appear for irrelevant searches will most likely not be clicked and therefore reduce the click through rates (CTR). Thus directly affecting the quality score and the CPC.

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Article by Russ Schmidt

In this next installment of my Successful Article Marketing series, I want to take a step back and go a little bit deeper into the process of choosing your topic and how you can find topics to write about.

As I stated in my last article, you want to keep the topic and keywords you are going to be using in line with the network or business that you are involved in. For example, if you are involved in Magnetic Sponsoring, you may want to write an article around this business.

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Article by Eric Graham

The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers. His question was…”Eric, how on earth can my competitors afford to bid over per click for the number one position on the top keywords for my niche?! I can’t make a profit on those keywords at just .00 per click!”His concern is a common one among businesses that use pay-per-click advertising to generate traffic. It seems that the top positions in most competitive markets are reserved for businesses with more money than sense. I explained to him that short term his best strategy is to just cast a broader net with his keywords by expanding his keyword list to include thousands of less competitive, yet still targeted phrases, by using tools like WordTracker or Ad Word Analyzer.However, to remain competitive long term he needs to address the real reason that his competition can afford to bid per click and still make a profit…There are only 4 reasons that another business can bid higher than you on pay-per-click ads.They have very deep pockets and very dumb marketing managers. You usually find this in businesses that are used to blowing their offline marketing budget on unaccountable “image advertising”. While there are a few like this in every market, these are not the ones you need to be concerned with. The dangerous competitors are the next two… They earn more profit from each sale than you. If you are making a profit selling an ebook, yet your competition is earning a 0 profit selling a set of DVDs and a printed manual, then (all else being equal) your competition should be able to afford to bid 10 times what you can per click. For example:Site “A” is making a profit of per sale and converts 1 out of every 100 visitors.This site can afford to bid only .10 per click to just break even.Site “B” is making a profit of 0 per sale. If they also convert 1 out of 100 visitors, then this site can afford to bid .00 per click to break even. (Better yet, they can bid .50 per click and earn a 100% return on investment!)They are making their real money on the “back end”. It is not uncommon for savvy marketers to sell a lower ticket item up front, and only break even or sometimes even take a loss, when they know that they can then upsell a good percentage of those customers on a higher ticket item later. Using pay-per-click advertising as a lead generation or list building method for future follow up is actually one of the most effective uses for this method of marketing. They convert more of their traffic into buyers than you do. Even if you are both selling the exact same item at the exact same price, if your competition converts 5% of their traffic into sales and you only convert 1%… Well, it’s no wonder that they can afford a bid on “blue widget” when you are loosing money bidding .25. You can get a pretty good idea who has the best converting website in any given market by watching the Google Adwords listings in that particular keyword niche for a few weeks. Unless they are one of those “more dollars than brains” marketers, the sites that constantly stay near the top long term are the ones that are generating the highest value per visitor. The only way to compete long term on the super expensive keywords is to maintain a continuous focus on improving both conversion rates and average profit per sale.

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Article by Chris Puetz

This article goes into detail of how to identify converting keywords for Pay per Click Marketing campaigns. It discusses a different strategy to find keywords that turn visitors into buyers.

Finding those converting Pay Per Click keywords can be an extremely challenging task. This is especially true in niches where high profits can be made. You see, it is easy to find the big guys because they bid on almost all the obvious terms. Sometimes because it is lucrative and sometimes just for branding purposes. Those keywords are easy to identify as mentioned, but what if you a) cannot afford to drive the same bidding strategy and b) need to find those keywords that really convert.

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Article by Brandon Clay

Copyright (c) 2011 Search Traffic Pro

Are you new to managing PPC campaigns? Have you recently opened a monster spreadsheet of words, ads, and numbers and said to yourself: “I have no idea what I’m looking at?” That’s why it’s time to take a step back – and think. Think about exactly what you’re doing. The best way to think about PPC is to focus in on each of the keywords you have in front of you.

The keyword is the string of characters the search engine user types into the search box. Keywords can be one word like “hotels”. Keywords can also be “longtail” multiple word phrases like “keeping austin weird, hotels”. Long tail keywords are those three and four keyword phrases which are highly specific to whatever you are selling. These convert the most clicks to customers because they target a consumer who specifically knows what they want and is ready to buy. You gain access to keywords in the search engines by ‘bidding’ on specific keywords.

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Keyword research is an essential aspect to succeed in internet marketing. No matter the system you are using to drive traffic to your site, you need to perform proper keyword research. It is the holy grail of all internet marketing. The strategies to use to perform it has been revealed below.

The first step strategy for keyword research is to select a niche. After you must have selected the niche you want to exploit, the next step is to begin researching. You will mostly need a keyword research tool. Most people use google keyword suggestion tool. The truth of the matter is that you need not rely only on google keyword suggestion tool, keywords research tool like keyword elite or micro niche finder are also very important. Why? It is because you can discover untapped keywords using these keywords. They will give detailed results on any keyword you are analyzing like number of sites ranking for such keywords in their title, url, body, how competitive the keyword is, whether it will be able to rank on first page of google and the rest of others.

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A keyword is a word or concept with special significance which describes a concept used to organize webpages and objects on the Internet. In today’s world, more and more people use the Internet as a tool to get or sell specific product, service or information.  Compared to previous model—directory search, keywords search has specific advantage, convenient, fast and also exact.

Article Marketing Free Tool

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Keywords are terms and phrases that your potential customers use when searching the directories and search engines for a product or service you are promoting.  Relevant, targeted keywords can get you to the top ranking of major search engines, as well as help you attract visitors.  Keywords are used as the determining factor in how you rank in the results in the major search engines.  Brainstorm keywords for your website.  Try to think what your potential customers would type into the search engine or directory, to find the product or service you are promoting.  

Keyword & industry research and the use of targeted keywords, can almost be deemed as the most important aspect of any marketing campaign on the internet.  If your keywords are not targeted or not attracting the right type of traffic, you will most likely not make sales.  Even if your keywords are targeted for the industry, but the industry is too competitive, you cannot get descent ad position, and that is a major problem to overcome as well.

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When you think of Google’s Adwords, you might think it’s pretty straightforward at first.  If you put your bid on Google Adwords keywords, you should expect to see some traffic from the ads you put out.  At first glance, this sounds pretty easy.

Google’s Adwords can actually help you tremendously.  It’s easy to sell products of your own, or your services, or even an affiliate item that you sell.  If you want to use Adwords, then you’ll probably be familiar with the success that many have expereinced in using these campaigns, and how many have made a tremendous amount of money.  Perhaps you have heard the opposite side of things, the horror stories of people going broke from Adwords.  You don’t want to lose your money.  However, if you read these tips, you should be able to avoid these pitfalls.

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