Article by Nicola Chaplin

If you are a business owner, you may have received a voucher from Google for free pay-per-click adverts worth a certain amount. Google’s advertising is a very powerful method of getting your business in front of people who are searching for your services, so here’s an overview of the basics to encourage you to get started with this great advertising method.

Google Adverts basically lets you pay to have your website advertised in the search results. So, if you’re a plumber based in London, then you can pay to have an advert for your business show up every time someone searches for ‘Plumber in London’. This means that your business name is being displayed to potential customers at the best possible time; right as they start searching for your service.

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Question by GoshFather: How does google adsense choose how much to pay per click?
Do they look at how many page views the website has already had in order choose how much to pay per click? The reason why I ask is because my website doesn’t get many views right now. So should I wait until my website gets more views then sign up for adsense? Or am I going to get the same amount per click no matter how popular my website is?

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Article by Lucas212 Leiva

Shall we say a new called Francine has this new idea for a lot of product and decides to pursue it. Francine has this system made in huge amounts and stored. Then she decides to look at a store to offer this device, but soon saw that her business has a great deal more potential and he or she wished to sell this device all around the world! Therefore she’s got a speak to her colleague John (an advertising success) about it and that he encouraged her to either build a website or have one created for her.

Francine decides to go though while using the idea. She hires a professional website designer and pays to secure a website devised for her business. Before uploading the positioning to the net, Francine sets up a shipping service on her product. Finally she uploads her website and waits for the money flowing in.

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Article by Tron Media

Google weren’t the first to online marketing, (most people cite an AT&T banner ad run on 25 October 1994 as the first ever online ad) but they have proven that sometimes it pays to be fashionably late, and boy does it pay. In the last four quarters alone Google has accumulated .2 billion in ad revenue. (£19.66 billion) In the past ten years Google has grown to dominate the search industry and therefore also dominate online marketing. As an example, the Google Display Network, just one of its many ad platforms that forms part of Google AdWords, has a reach of over 80% of online users, an almost unfathomable concept that puts Google in touch with the majority of the world’s population. This is an appealing prospect for the advertiser and media agency but as the old adage goes, no such thing as a free lunch or in fact a free ad.Very briefly, for those who are not quite the Google geeks that we are, Google Ad Words operates like an auction. You bid on keywords using Cost Per Click or CPCs and when someone types that keyword the winners of the auction appear on the Search Engine Results Page (SERP). Because the advertiser pays for every person who clicks on their add it is known as Pay Per Click online marketing or PPC for short. But just what do you pay per click? Well, this is determined by the powers that be (Google) but is based upon a formula or algorithm that works out the market value in a similar way to commodities pricing. The most basic factors that influence it are supply and demand. The more people that want to appear for that search term, the more the price will go up. Similarly, if it is a niche area, with fewer relevant keywords or keyword combinations then the price will go up. So what is the most expensive industry to operate a Google Ad Words campaign in? Let’s see….Finance: Keyword categories including Loans, Insurance, Mortgage, Credit, Trading, and Transfer all sit in the top 20 most expensive categories making finance the most expensive sector to operate PPC site marketing within. Clicks in the insurance category can cost over £50 per click. That to most advertisers is an extortionate sum, especially if you’re generating thousands of clicks per day but if you think of the context; the companies bidding on these keywords, their available marketing budgets, the price of their products and the long term value of their customers then it begins to make more sense. The finance industry is not only high value but incredibly competitive so this has led to an inflated advertising cost which will be sustained as long as the market can bear it.IT: Software, Recovery, Hosting and Conference Call are all expensive categories of keywords. The competition to offer software as a service either as a cloud based online application or as a downloadable native application is fierce. It is also context related as people who are online looking to solve an online problem will look for an online solution. (i.e. Recovery of data) The unit price of these solutions can vary greatly from free (such as free conference calls) to high value infrastructure technology supplied by large companies such as Alcatel or Cisco and all these things work together to maintain a high CPC for search marketing activities.Medical: Blood, Treatment and Rehab are big spenders in the top 20 list which is down to the suppliers in the industry. Pharmaceutical companies have big budgets and because drug names are such niche keywords the competition is incredibly high. Law: Attorney and Claim are both in the top twenty most expensive keyword categories and a lot of this relates to personal injury and other tort law. As with finance, the revenue generated from a single claim often amounts to thousands of pounds and lawyers fees in these cases are often significant sums of money. Therefore the same logic applies as with finance that if your product or service has a high enough value in terms of return then it is worth the high cost of pay per click search marketing.Education: Degree and Classes both make it in to the top twenty. Training and education units such as online courses carry a high value and operate in a very competitive market place which drives the cost per click up. In these areas, differentiating yourself from the competition in the ad text would be crucial to gain traction against your competitors.What does this mean?Well, the answer is it depends. Most of the above industries such as finance, law and pharmaceuticals are incredibly lucrative so although the PPC costs are high, the return on investment is often worth the search marketing spend. If you operate in these industries the chances are you have the budget to compete and can still make pay per click site marketing work for you. If you’re not in the above industries, even better news – online marketing is affordable and can provide great opportunities for revenue generation. What if you’re in a competitive industry but aren’t a corporate giant? Don’t panic. Careful management of your Google AdWords account in partnership with an experienced SEM agency can still provide a valuable marketing activity.

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Article by BruceShaw

A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.

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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

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The Google AdWords Training Workshop DVD

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Article by Elvis Gamble

For nearly all internet marketing strategies you will need to compile a list of lower competition keywords and phrases to focus on! Perhaps you may already know are there lots of no cost tools you should use to put together such a list of keywords and phrases, probably the most well-liked is perfect for certain the Search Engines market and keyword research tool. Google is king of the search engines with all of that traffic you will know they have a handle about what phrases and words individuals are searching for on the internet.By utilizing this tool, you will find out which terms are being used and which are not, so that it shouldn´t be too difficult to gather an enormous set of commonly used key terms to use in your marketing campaign!In fact, it’s fundamentally not recommended to rely on online statistics too seriously. When you perform a search using this key phrase tool you can set it up to provide you with a lot of information. You will get the quantity of month-to-month searches, an estimate of how much a certain keyword will cost per click in case you are performing a pay per click marketing marketing campaign, and also a bid of how many competitors you’ll have to deal with in any given sector.These info and figures are just estimates! When you find a good key phrase having a expected cost per click of 2. 53 Dollar, it is simply likely you will spend a higher or even reduce amount per click. So just see these data as guidelines and you’re simply on the proper side!There are lots of variables showing Google the standard and relevance of your site and your advert. This information will help Google to find out your average cost per click!The more relevant you squeeze page and advertisment is to the key phrase that you are targeting on, the lesser are you going to pay for every click. If two marketer are bidding on a single specific key word, usually the one who has the best quality score will get priced much less for each click than their competition.The way Google looks at it, a high click through rate is kind of like an endorsement that your advertisement is relevant and on target. The people want it so Google likes it.When it comes to using the cost-free Google keyword tool you need to be careful that you don’t get too captured from the numbers. The average cost per click and the normal monthly searches are just to provide you with an overall idea of if the key phrase is good or not, these numbers aren’t written in stone.

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Keyword auctions are fast moving, dynamic markets where the traffic, costs and revenues associated with each position vary continuously. Throw in the vagaries of the Google ad ranking system along with a few reporting limitations and bidding suddenly starts to look a lot like a lottery.

Fortunately, we’ve got some strategies that will put you back in the driver’s seat and miles ahead of your competitors at the same time.

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