Article by Ihab Sarsour

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Pay per click search engines has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for a certain keyword or keyword phrase, and the amount decide the ranking.

Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

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Just about anyone who has been using the Internet in the last few years has no doubt come across the term “pay per click” once or twice. Pay per click is actually one of the less expensive, albeit efficient, forms of advertising online. There are several companies that offer pay per click advertising as part of their services. Some of the most recognizable names in the pay per click ads industry include Google, Yahoo and Overture.

Pay per click is considered as the cheapest and most affordable form of advertising online. How so? Well, unlike with other forms of online advertising wherein you have to pay just to load your ad on a page and that is regardless whether someone sees it or not. With pay per click ads, you will only pay when someone actually clicks on your ad.

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I am in mist of creating a website and one of things that has been weighin on my mind is selling advertisement space and im not exactly sure how i am going to do it. i do plan onhaving a couple of spots for “pay per click” through affiliate sites, also i am thinking about renting specific spots to whoevers interested either on a weekly to a monthly basis but im not exactly sure what its worth. do i put some kind of program on my site that tracks how much traffic
each ad gets and if so, what program do i use and how much do i charge per hit. OR do i charge by the size of the ad and where its placed ?

BTW, lets keep google adsense out of this one

I’m considering running both PPC Google Ad Words and small ads on Facebook. How many days should I run ad for to get a good read on whether or not they’re working?

Thanks

If you want to avail the pay-per-click advertising or PPC, it’s important to know the following important things about it: definition of pay-per-click advertising, advantages, and tips on how to make it successful.

If you are new in managing a Web site, you might encounter the term pay-per-click advertising. It is simply an advertising payment model wherein the charges are based from click throughs on different ads. It might come in handy for your Web site, here is a comprehensive definition and get to know more relevant info.

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The ever changing internet world is making the businesses to rely on all marketing tools available in order to compete with each other. Every aspect from keyword analysis to viral marketing helps a company for a long time to come. Pay per Click (PPC) is one of the popular ways to improve the website’s ranking in the search engines. There are hundreds of PPC services available. However, managing each one of them is a very tough task.

In a layman term, Google Adsense Pay Per Click can be referred to as a bid placed that is placed on a keyword advertisement on which charging is done every time a visitor clicks on the advertisement. That means each time when a potential customer or a visitor clicks on any business ad, payment has to be made for provider of PPC. The major goal of a PPC service is to drive the traffic to a particular site.

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for instance, in the context of lead acquisition for an online subscription business:

1. in general:
how to optimize a media mix, assuming that you have a $2 million annual media budget, eg how much go to natural/paid search, banners, emails, etc – all in context of PROSPECTING/ ACQUISITION

2. by channel:
- banners: how ad networks work, CPM vs CPA; what to avoid, what to look out for, what are areas of opportunity?
- email prospecting: common mistakes when renting a list
- co reg – what works/what doesn’t
- affiliates: how to manage ad networks (RO WISE, AZOOGLE, etc) and their affiliates – eg how to make sure that affiates don’t bid for keywords against you?

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If you’re going to make the right decisions about bringing in an external Company to manage your Pay per Click (PPC), you must spend some time orienting yourself with the subject of paid search.

1. Instant Traffic
PPC offers an instant way to increase the flow of traffic to your website. If you have trouble attracting traffic to your website, PPC can help. By selecting specific keywords, words that strongly relate to what you offer but are also popular search terms; you’ll massively increase the number of visitors to your site.

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I have a quick question about doing PPC in Google Adwords, MSN Adcenter, and Yahoo Search Marketing. I’m familiar with keyword and bidding strategies in Google Adwords. I’m wondering if there should be any difference in the way I do things in Yahoo Search Marketing and MSN Adcenter.

In Google Adwords, I start off with a list of exact match keyword phrases, then I take the good peforming keywords and add broad and phrase match of those keywords. Should I do the exact same thing in Yahoo Search Marketing and MSN Adcenter? Or should I just use broad match for all the keywords since there’s going to be less search volume on Yahoo and MSN? Is there any other significant difference between the PPC services that I should note of?