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If you are like most new online business entrepreneurs, you do not have an advanced degree in Information Technology or Search Engine Technology. You most likely do not have a clue, beyond the basics of web site design and internet marketing. Your expertise lies in the products or services you are selling. Finding an easy, effective and cost-efficient way to advertise your website and product line is one of the first major obstacles you will have to tackle. Pay per Click Advertising Management is a key component to getting found online.

First, understand what PPC (Pay Per Click) is and what it can do for you and your bottom line. A simple bid based system allows you to place eye catching advertisements with the major search engines. These ads stand apart from the rest of the search engine results. Located typically to the side of the organic (natural) results or above them, they are the first stop for some ‘searchers.’ In fact, while most experts agree that the typical searcher will only click on three to five organic listings, they often check out a paid ad as well. Of course, this has a lot to do with the ad itself and its relevancy.  Because PPC advertisements are based on keywords, it is often the easiest way to draw targeted traffic to your website. By selecting ads based on relevant and highly unique keywords and placing them during optimal times, you can quickly increase not only your visitor count but your conversion rate as well.

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Let me cut to the quick. In the UK we have now officially entered the longest recession in recorded history.

Businesses are going bust at an alarming rate and every savvy business owner wants to maximise their search engine optimisation marketing and their advertising pay per click spend.

Many have approached me for my SEO opinion on how to integrate pay per click marketing and new seo into an effective business marketing campaign.

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Internet search engine Google has introduced changes in the UK and Ireland to it’s online advertising policy.  The changes allow companies to bid on rivals’ trademarks and brand names via pay-per-click ad slots.  Google’s stance is that the changes do not amount to trademark infringement and that it cannot be held responsible for policing other people’s trademarks. 

The new keywords bidding policy has caused serious concerns amongst many leading brand owners within the travel, retail and financial services industries who are now considering what legal action (jointly or individually) they can take against Google. 

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