Pay per click, better known as Pay Per Click Bid Management is a method of advertising whereby various websites and search engines place bids on the keywords that they consider will be typed out (by a casual Internet surfer or expert Internet surfer) when one hunts for a particular service, product or goods.

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Pay for Clicks (CPC)
Max Bid (AUD).How much are you willing to pay per click? (min 0.01 AUD)
Suggested Bid: 0.44 – 0.58 AUD

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I don’t understand. Does that mean everytime some clicks the ad I have to pay whatever the amount I enter in the CPC thing? If so, that sucks. What does it mean? I don’t get it. It gives me a “DailyBudget” for my ad, in which I am putting in $3.00.

And then it gives me a “Pay For Clicks” thing… “Max Bid (AUD).How much are you willing to pay per click? (min 0.01 AUD)” what the HELL does it all mean?

Pay per click or PPC advertising is possibly the easiest and most effective way to market your business online. Getting your website listed in the search engines is vital due to the fact that the majority of website traffic (statistics say over 80%) comes from the search engines. Effective PPC management begins with devising a strategy to drive qualified traffic to your website.

PPC (PPC) advertising is simply advertising your website through the use of the search engines’ “sponsored listings”. When using PPC you bid on keywords or keyword phrases that your targeted prospects may use to find whatever your website offers. Yahoo! Search Marketing (formerly known as Overture) for instance, only considers the bid amount in ranking a site. The most popular PPC Google Adwords uses bid value and your success (click through) rate.

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Part 2

Wordtracker is the most popular and effective SEO tool used by search engine marketers. WordTracker allows you to do a comprehensive search for related keywords, provides the number of searches for your keywords, then compares their popularity in the search engines with how competitive they are. Ideally you want to use keywords that receive a high number of searches but don’t have many competing web sites for the same keyword.

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